Web Video Marketing For Beginners

Submitted by: Malcolm Ivinson

There are basically three steps to web video marketing:

1) Creating a video.

2) Submitting your video.

3) Receiving traffic and backlinks as your video is distributed and viewed across the Internet.

There are lots of very good reasons why you should be using web video in your internet marketing promotion of products and services.

The main video marketing advantages are that if a video goes viral it can be an unstoppable promotional tool. A majority of the traffic on the internet is now in the form of video. Video marketing gives you access to lots and lots of valuable backlinks.

Of course you won t be creating videos just for fun, because your focus should be producing videos to make money. There are a lot of ways you can monetize your videos such as promoting your own business and its products or services. You can also make money via video by promoting other peoples products or services as an affiliate. You could offer free giveaways in your video and build up a mailing list to use later on. Or you could build a brand for your business.

But before you start churning out web videos for marketing purposes you would do well to just stop and think about what goes in to making a great web video marketing campaign. Your goal, after all, isn t just to make a terrific video; the end aim is to make some money.

In order to accomplish that, we need to keep a few things in mind. Your video needs to be interesting, informative or entertaining and directed towards a very specific target audience. It should also leave the viewer wanting more, so that they will click through to your website, blog or offer.

There are very few marketers who can just turn on the video camera and get their message across, in a concise way, without any help. So before you start the video camera, may I suggest creating a video script first? This is helpful for whatever kind of video you are going to make, talking head, tutorial, video clips or slideshow presentation. Plan it out for maximum effect and keep it as short as you can, because no one wants to watch a long boring video. Aim to make your video as catchy as possible. If you are doing slides don t put too many words on each slide, it can be overwhelming for people to read!

If you aren t using web video marketing to promote you website, blog, products, services or offers, you are missing out on a huge money making opportunity! You can rest assured that your competitors either are or soon will be using this medium in their marketing activities.

With video marketing you don t need expensive software or video equipment. In fact, sometimes a clearly amateur production carries more weight. The hosting of your videos is completely free when you post your marketing videos on video sites such as YouTube. If you learn how to optimize your video submission around popular and targeted keywords, your web video marketing campaigns will be extremely lucrative.

About the Author: Click here to visit

webvideomarketingresearch.com/web-video-marketing

for more help on web video marketing and making cash.

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